LAUNCH A BUSINESS YOU'LL LOVE

The Joyful Entrepreneur

Build with clarity. Launch with confidence.

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Quinn O'Briant Heller

Quinn O'Briant Heller

Creator of Joy by Design, a series of offerings created to help people live more joyful lives.

The joyful path to a new business

If you want to:


  • Build a business, but you're not sure where to start (or just need some structure)
  • Create your business mindfully, not chaotically
  • Design your business with joy, community, and wisdom from the very beginning


Welcome. You've come to the right place.

How the program works & what's inside

The Joyful Entrepreneur offers:

  • Short written lessons
  • Reflective prompts
  • Guided JoySheets (worksheets)
  • Encouragement at each stage of the process
  • The nugget of wisdom you need for each step along the way


This format is designed to fit into real life, so you can return to it when you have time and energy, without falling behind or feeling pressured.

01

Find your compass

Reconnect with why you’re here and what “home” looks like for you, so you have an internal reference point as you build.

02

Gather resources & ideas

Learn how to notice, collect, and validate ideas from real life, including connecting with other entrepreneurs and identifying early champions.

03

Structure & money without panic

Create your first business model, explore pricing, and clarify how much you actually want (and need) to make, with room to adjust.

04

Play with possibilities

Explore multiple ideas without pressure, then gently choose one to move forward.

05

Prototype your business

Create a simple, low-stakes prototype and learn how to test and iterate without over-investing too early.

06

Make it real (and kinda pretty)

Name your offering, clarify your plan, and set up just enough infrastructure to move forward with confidence.

07

Manage the money

Create a grounded launch finance plan, stay regulated, and remember: you are the boss.

08

Close the gaps, find your team

Identify what you need support with — now or later — and how to find the right people when the time comes.

09

Incorporate & launch

Handle incorporation, your first offering, and early publicity with clarity instead of overwhelm.

10

Celebrate

Because finishing matters. Here's to your success!

Get on the Waitlist

Hi from Quinn

Welcome, future CEO. I'm glad you're here.

I’ve built businesses that worked, businesses that didn’t, and a few that surprised me by becoming meaningful, joyful, and sustaining.

Along the way, I learned that how we build matters just as much as what we build. Maybe more.

I’ve founded multiple ventures, from a tutoring business with a companion book to a thriving consulting firm, and I’m currently working with founders at the intersection of design, technology, and human-centered thinking.


I’m also a mentor and instructor at The Hatchery at Emory University, where I support early-stage entrepreneurs as they move from idea to action.

You don't need hustle. You need a plan.

What I see again and again is this: most people don’t need more hustle. After all, you're already here. Most people need need clarity, encouragement, and a sane path forward.

Here you'll find a thoughtful, pressure-free guide for creating something meaningful, with joy as a design constraint.

Let's take the first step. Together.

Quinn O'Briant Heller

Creator of Joy by Design, a series of offerings created to help people live more joyful lives.


FREQUENTLY ASKED QUESTIONS ABOUT THE JOYFUL ENTREPRENEUR PROGRAM

Ask away!

How do I know it's for me?

  • You've got a great business idea but you're not sure where to start.
  • You're new to entrepreneurship and need some structure and wisdom to get you through the first phase.
  • You want to be a business owner, but don't know how to find sustainable business ideas.
  • You want to build a business with joy, ease, and community.

How much does it cost?

It's $150 if you pay in full or $200 to start a 4-month payment plan. If you choose the payment plan, you can get started for just $50.

Do I get immediate access?

Yes! You'll get all 12 modules at once, so if you want to go faster, you can. The course is designed to do one module every week or two, depending on time available.


How much time will the program take?

You'll want to carve out a minimum of an hour a week for 12 weeks to sit with the lessons, plus a few minutes daily(ish) for reflection.  You have full access to the course for a YEAR, so don't stress if you need to take time away and come back to it.

When can I get started?

Right away! As soon as you sign up you'll have access.

What if I have questions?

Reach out by email anytime! You can find me at quinn@quinnobriant.com.

Are there any live calls?

This program is entirely self-serve and does not include live calls or coaching.

What's the refund policy?

You're welcome to a full refund within 14 days of purchase. For other questions or to request a refund, email quinn@quinnobriant.com.

Places I've Taught, Worked, and Learned

Joy by Design and Joyful Entrepreneur are informed by years of work in design, education, and leadership, including teaching, facilitation, and product work in academic and organizational settings. These are a few favorites.

The Carter Center

People Love Joy by Design

"I learned from Quinn that joy is EVERYWHERE.

It's in the big. It's in the small. AND it lives inside of me. I can access it at any time."

- KS, Atlanta

"Quinn's teachings and exercises were hopeful and enlightening in showing pathways to being able to generate more joy even when it may seem inaccessible."
Valarie Eilert, MFT, San Francisco

"I loved her emphasis that joy can be experienced and cultivated right now, regardless of your circumstances, and that it is a birthright that everyone deserves."

Dr. Erika Grace, Chapel Hill, North Carolina


Get started

This is a good day to start your business.

Pay in Full

  • $150 total
  • Full year of access
  • All 12 modules right away
  • A new business you love
Join the waitlist

4-Month Payment Plan

  • $200 total; $50 per month
  • Full year of access
  • All 12 modules right away
  • A new business you love